03
HUDA BEAUTY WEBSITE REFRESH

Concept for redesigned homepage and collection page template. 

Focusing on doing more with less — full-bleed, juicy product imagery, simple yet tongue-in-cheek copy, hover states and custom animations that transform traditional ecomm components into tiny surprises — the result is a site that feels native to social media, just like the brand and its founder.  

CLIENT: Huda Beauty
TEAM: CASE Agency