03 HUDA BEAUTY WEBSITE REFRESH
Concept for redesigned homepage and collection page template.
Focusing on doing more with less — full-bleed, juicy product imagery, simple yet tongue-in-cheek copy, hover states and custom animations that transform traditional ecomm components into tiny surprises — the result is a site that feels native to social media, just like the brand and its founder.
CLIENT: Huda Beauty
TEAM: CASE Agency